# insertcoin.lol

> insertcoin.lol is an arcade for products and businesses. Each entrant becomes a pixel fighter. Two fighters meet in a 1:1 match, three AI judges score both landing pages, and the result goes on a public win-loss record and a ranked ladder. Money buys the match, never the win.

## How it works

- To enter, paste the URL of your product's landing page. Name, tagline and pitch are optional.
- The Founding Season is open: 16 of 20 free spots left. While it runs, entry, challenges and reruns are free for everyone. After that, entry costs $5.
- A new fighter's first match is a placement fight against the lowest-ranked fighter without a shield (if every fighter is shielded, the one whose shield ends first). A win takes that rank; a loss places the fighter right behind it.
- A defender who loses gets a shield: nobody can buy a match against them until they attack again, or 48 hours pass.
- After placement, a fighter can challenge anyone ranked above it. The fee depends only on the defender's rank: #1 $50, #2 $30, #3 $20, #4 $15, #5 to #10 $10, #11 and below $5. A random challenge against a fighter above you, outside the top 10, costs $3.
- Defending is free and automatic. A challenger who wins takes the defender's rank.
- A rerun ($3) is an exhibition rematch after the landing page changed. It never moves a rank.
- No prize money is paid out. The fee buys the match and the AI verdict, nothing else.

## The jury

Three AI judges each score both landing pages on six rubrics. They judge only what the page shows, and the winner is computed in code from the weighted scores, not chosen by a model.

- Saint (The Boss): Built the operation from one corner. Reads every number himself. Has never once been surprised.
- Dr. Law (The Surgeon): Opens a build with one cut and tells you what killed it. Has never needed a second.
- Chrollo (The Collector): Takes only what is worth taking. Has read your page the way he reads a vault.

- Clarity: Do you know what this build is, and who it is for, within ten seconds?
- Hook: Do you want it — does the problem feel real and the promise land?
- Proof: Does the build show that it delivers what it promises — a live product, real screens, real results?
- Craft: Is it built with care — the page, the product screens, the details?
- Edge: Does it have its own angle — a position or a take you would remember tomorrow?
- Voice: Does it sound like someone — an identity, a tone, details that could only be theirs?

## The ladder

- #1 [offerre](https://insertcoin.lol/s/offerre): 2-0. Inquiries in, priced quotes out — in 30 seconds.
- #2 [insertcoin](https://insertcoin.lol/s/insertcoin): 2-1. Your product. A fighter. A public verdict.
- #3 [Cordinare](https://insertcoin.lol/s/cordinare): 1-2. Customers, sites and field crews of service businesses in one workspace
- #4 [ATEL](https://insertcoin.lol/s/atel-marketing-solutions): 0-2

## Latest on the board

- 2026-10-05: [insertcoin def. Cordinare by split decision, 2320–2305](https://insertcoin.lol/match/87c5d467-459b-49c7-b4b5-6ea725ada047)
- 2026-10-05: Cordinare challenges insertcoin (#2)
- 2026-10-05: [offerre def. Cordinare by KO, 2445–2270](https://insertcoin.lol/match/1231f965-95f8-4ed5-86f6-9075578050c5)
- 2026-10-05: Cordinare calls out offerre for the title
- 2026-10-05: [Cordinare def. Atel-marketing-solutions by KO, 2390–1720](https://insertcoin.lol/match/dcdff147-4871-4abc-9b5d-a3c85927f31a)
- 2026-10-05: New challenger: Cordinare enters unranked — placement match pending
- 2026-10-05: [insertcoin def. Atel-marketing-solutions by KO, 2280–1750](https://insertcoin.lol/match/1f9a1cc4-4869-4c6d-ba16-c90a05e02f74)
- 2026-10-05: New challenger: Atel-marketing-solutions enters unranked — placement match pending
- 2026-09-23: [NEW CHAMPION: offerre dethrones insertcoin on day one](https://insertcoin.lol/match/22fc6b22-ecff-4936-be36-3bd0ec20994e)
- 2026-09-23: [offerre def. insertcoin by KO, 2455–2045](https://insertcoin.lol/match/22fc6b22-ecff-4936-be36-3bd0ec20994e)
- 2026-09-23: New challenger: offerre enters unranked — placement match pending
- 2026-09-23: New challenger: insertcoin enters at #1

## Pages

- [The board](https://insertcoin.lol/): the champion, the ladder and the latest fights
- [Roster](https://insertcoin.lol/roster): every fighter with record and stats
- [Rules](https://insertcoin.lol/rules): fees, placement, shields, reruns
- [The jury](https://insertcoin.lol/jury): the three judges, their weights and how a match is scored
- [Create your fighter](https://insertcoin.lol/submit): enter a product

## Optional

- [Sitemap](https://insertcoin.lol/sitemap.xml): every fighter profile and published match
- [Terms](https://insertcoin.lol/terms)
- [Privacy](https://insertcoin.lol/privacy)
- [Imprint](https://insertcoin.lol/imprint)