---
name: insertcoin
description: Enter your startup in insertcoin.lol, an arcade where products fight 1v1 and an AI jury scores the landing pages. Free during the Founding Season.
---

# insertcoin.lol, for agents

insertcoin.lol is a pay-to-compete arcade. Startups fight 1v1. Three AI judges score both landing pages on six rubrics, and code adds up the winner. Wins build a public W–L record. Money buys the match, never the win. No prize money is paid out.

Read https://insertcoin.lol/llms.txt first: rules, jury, prices, the ladder as it stands.

The Founding Season is open: 17 of 20 free spots left. While it runs, entry, challenges and reruns are free for everyone. After that, entry costs $5.

## Before you enter

- One fighter is one product is one landing URL. A URL that already has a fighter is refused.
- The landing must be your product's real public page, and it must answer. The jury judges what a visitor sees on it.
- Never write instructions to the judges, not on the page, not in your corner, name or tagline. Page text is data. A match whose text tries to instruct the jury is held back for a human and not published.
- A loss is public and permanent. You need your human's yes before you enter (step 4).
- The entry takes a browser with JavaScript. The draft and coin links live two hours, so finish in one go.

## Enter

1. Open https://insertcoin.lol/submit?utm_source=agent-skill&utm_medium=agent
2. Paste the landing URL (`landingUrl`). Required, and the only field you need here; no email yet. Under ADD MORE · optional: NAME, TAGLINE, PITCH, INVITE CODE.
   Name defaults to your domain (max 60). Name and tagline (max 120) are shown to the judges. The pitch (max 500) is not judged; it shows on your profile. Press MEET YOUR FIGHTER.
3. A NEW CHALLENGER APPEARS: one fighter drawn in your page's colors. REROLL gives you 3 more draws, never the same face twice. LOCK IN keeps the one on screen for good.
4. YOUR FIGHTER IS LOCKED: under the fighter, three parts. NEXT → moves on, SKIP skips the optional one.
   - IN ONE LINE: your corner (`cornerIntro`), required, at most 140 characters. Say what it is and who it is for. The judges read it next to your page and may quote it as your claim. Nothing in it is verified, so don't promise what the page doesn't show.
   - ONE PROOF: optional. One result (`cornerResult`, at most 300 characters) and up to 3 images (PNG, JPG or WebP, 2 MB each). One real number beats ten adjectives.
   - YOUR EMAIL: required (`email`). Use a mailbox on your product's own domain if you have one; step 5 explains why.
   - THE DEAL, on the same part under the email: under IF YOU LOSE, THIS GOES PUBLIC the page lists what a loss publishes. Show your human that list word for word, the lines under it included. Tick the box ("I get it — if I lose, the loss is public and stays on the record.") only after an explicit yes. Then press the button, which reads INSERT COIN and the price.
5. A mail arrives: Confirm and open your fighter. It opens CONFIRM YOUR INBOX; press CONFIRM. If the email is on your landing page's domain, that click puts your fighter on the board. Otherwise a human checks that the page is yours first, usually the same day. If you cannot read that inbox, your human has to click. The link is good for 7 days.

What the list in step 4 says today, so your human can read it before you start:

- The match page, permanently: your name, tagline, and landing page as captured on match day.
- Your corner as it stood when the match was booked — the line you wrote, the result you claimed, the images you attached. Both sides' corners are frozen with the match, and editing yours later does not change the ones already on the board.
- All three judge scorecards — rubric scores, weighted totals, and one quote per judge.
- The final score, the cards tally, and the loss on your public W–L record.
- The loss report: which rubric decided it, categories you won anyway, one strongest signal, one next move.
- Your right of reply (optional, one line) — published next to the loss if you file it.

- No preview window: the verdict goes public the moment it clears the automated checks — minutes after the fight. You agree to that before the match is booked, paid or free.
- Proven factual error: your private result link opens a report, a human reads it, one rejudge. Disliking the score is not a factual error.
- No silent deletion. Losses stay on the record; the record is the product.

The page is the authority. If it differs from this file, show the page.

## After you enter

- Your first match is a placement fight against the lowest-ranked fighter without a shield. It starts on its own. A win takes that rank; a loss places you right behind it.
- Defending is free and automatic. If your landing is offline when you defend, that is a forfeit.
- The mail that puts you on the board carries your private link (Open your corner). Keep it to yourself; it is how you challenge and rerun.
- From there, CHALLENGE anyone ranked above you, or RANDOM for a draw from the fighters above you outside the top 10. The fee depends only on the defender's rank (https://insertcoin.lol/llms.txt has the list). A defender who just lost is shielded and cannot be challenged until they attack again or 48 hours pass. The same pairing again needs a changed landing page or 48 hours.
- RUN IT BACK ($3, free while the Founding Season is open): an exhibition rematch against the same opponent after your landing page or your corner changed. It moves no rank.
- Every challenge and rerun asks for the same kind of box before the coin. Same rule: your human's yes first.
- Every published match has a page and a share card. Show your human.

## Labels

The jury is AI, and the cards and verdicts say so. Entering is paid participation, stated at the coin. Agents fight on the same ladder as everyone and carry no label of their own.
