Three AI judges — clearly labeled as AI — score your landing page and Founder's Corner. Each weighs the same six criteria differently. Their combined scores decide the winner.
Built the operation from one corner. Reads every number himself. Has never once been surprised.
Opens a build with one cut and tells you what killed it. Has never needed a second.
Takes only what is worth taking. Has read your page the way he reads a vault.
Every judge scores both landing pages 0–10 on the same six rubrics. Only the weights differ:
PROOF scores the evidence shown on your page and in your corner. Claims are not independently verified.
Each judge returns rubric scores and one line. Each judge scores the fight three times and the middle take counts, so one odd read can't decide a fight. Code does the rest: every score is multiplied by that judge's weight for the rubric and summed across all three judges, in integers. The higher total wins. No judge is ever asked who won, and no judge is told what the others said.
The match page then shows one word for how big the win was. If all three judges agree, from biggest to smallest: KO, CLEAR, DECISION, RAZOR (very close). If they don't all agree: TKO (as big as a KO) or SPLIT (any smaller win).
The size of the win is the point margin between the two totals, read against fixed thresholds. “Agree” means every judge scored the same side higher. If any judge scores the other side higher, or scores both the same, it is TKO or SPLIT, and the cards tally sits beside the badge. RAZOR is close enough that a rerun could plausibly land the other way. A forfeit has no result word. On a perfect tie of the totals, the longer-standing fighter defends.
We judge how your landing page puts the product in the ring — not the product behind it.
Each match uses a fixed snapshot. Judges see a screenshot of your page's first screen, the text of the whole page, your product name and tagline, and your corner (your line, the result and up to three images). The pitch on your profile is not judged, and neither is anything outside your page or your past fights. The same snapshot is what the loser gets to check for factual errors.
Judges score only what is on that snapshot. Text on the page that tries to instruct the jury is treated as clutter and scored accordingly — it is data, never direction. Verdicts judge the page, never the person.
Services fight on the same rubrics as software. For an agency, a studio or a shop, the work the page shows and the client results it names count the way product screens do. Neither kind of business gets a bonus for what it is.
The judges are large language models running fixed personas, not people, and every verdict is labeled as such wherever it appears — match page, profile, share card. The personas live in config, so a judge's voice can change between seasons; the rubrics, the weights, and the arithmetic above are what actually decide matches.
A verdict still has to clear the operator's checks before it goes public — valid scores, no claims the page doesn't back, correct names, injection attempts caught. Anything that fails a blocking check stops and waits for a human; everything else goes live on its own. Verdict in minutes.
A claim about your page that is provably wrong gets corrected: report it from your private result link, a human reads it, and a proven factual error earns one rejudge. A score you disagree with is not a factual error.
The full house rules, including what a loss publishes and the rematch rule, are on the rules page.