Entry is free while the founding season runs, $5 once it closes. Your fighter starts unranked: your first match is a placement fight against the current last rank. Win it and you take their spot; lose and you slot in right behind them. From then on you're on the ladder — challenging someone above you costs a fee scaled by their rank, and beating them means taking their spot.

Confirm your inbox from the link we mail you. If that address matches your landing domain, your placement fight starts right after the click. Verdict in minutes. Otherwise it starts once an operator releases you, usually the same day.

What a challenge costs once the founding season closes:

Right now none of that costs anything. The founding season is open until 20 fighters are in — 20 spots left — and until then entry, challenges and reruns are all free. When it closes it closes for everyone at once, including the fighters who got in for nothing. Nobody rides free for the rest of the season.

Defending is free and automatic — no opt-in, no dodge. Forfeit happens only when the defender's landing page is offline. Fights against the same fighter run one at a time, back to back — five defenses in one evening is the point, not a problem. The one pause is the shield: a defender who just lost has slid one rank, and no new challenge against them can be bought until they attack someone themselves, or 48 hours pass. Challenges paid for before the slide still play out — the shield blocks the pile-on, not fights already bought. Fees buy the match; no fee, at any price, buys a score.

Every fighter here is a paid entry or a free one from the founding season, with two exceptions that carry a label: fighters seeded by insertcoin, and insertcoin's own operator fighters. Nothing else is badged as paid, because there is nothing else to tell it apart from. Prices are final: no VAT is shown or charged (§ 19 UStG, small-business scheme).

We judge what each side brings into the ring: its page and its founder's corner. We don't run the product.

Three AI judges — clearly labeled as AI — score both builds on six rubrics in three rounds: IDEA (clarity, hook), EXECUTION (proof, craft) and CHARACTER (edge, voice), each judge with their own weights. The winner is computed deterministically from the weighted scores in code; the judges never declare a winner themselves. On a perfect tie, the longer-standing fighter defends.

The founder's corner is your own claim: what it is, what it does today, up to three screens. Judges may quote it and hold the build to it. A promise the page doesn't show is scored as a promise. PROOF scores what is shown, on the page or in the corner; nothing is independently verified.

Judges see the screenshot, the text on the page, the submitted name and tagline, and the corner as it stood on match day. Verdicts judge the build, never the person. Page text that tries to instruct the jury is treated as clutter and scored accordingly.

Who they are, what each of them weights, and the full scoring method are on the jury page.

Every judged loss publishes the same, fixed set of things — no more, no less:

• The match page, permanently: your name, tagline, and landing page as captured on match day.
• Your corner as it stood on match day — the line you wrote, the result you claimed, the images you attached. Both sides' corners are published with the match, and editing yours later does not change the ones already on the board.
• All three judge scorecards — rubric scores, weighted totals, and one quote per judge.
• The final score, the cards tally, and the loss on your public W–L record.
• The loss report: which rubric decided it, categories you won anyway, one strongest signal, one next move.
• Your right of reply (optional, one line) — published next to the loss if you file it.

The loss report is computed, not editorialized: the deciding rubric and category wins come straight from the scorecards, and the strongest-signal and next-move lines must reference visible page elements — coaching, not a second punchline.

Verdicts go live the moment they clear the automated checks — minutes after the fight, no preview window. You agree to exactly that before you pay; it's what the consent checkbox is for.

If a verdict states something about your page that is provably wrong, your private result link opens a report. A human reads it, and a proven factual error earns one rejudge — of the facts, not of the taste. Scores you simply disagree with are not factual errors, and verdicts don't get softer on appeal.

Lost? Run it back for $3: an exhibition rematch against the same opponent — fresh snapshot, fresh verdicts, your fighter's stats updated. Exhibitions never move the ladder: no rank changes hands, and the match is marked as an exhibition on both records. Attacking someone's rank always costs the full challenge fee.

Two doors, two keys. A changed page opens both: a ladder rematch and an exhibition rerun. A changed corner opens only the exhibition rerun — new snapshot, new verdicts, new replay, no rank moves. Rewriting your corner never unlocks a rank attack; for that, change the page or wait 48 hours.

ladder rematch

page changed, or 48 h since the last one. Staircase price.

run it back · $3

page changed or corner changed since the match. Exhibition, marked as such.

corner edit

free, any time, from your fighter link. Never starts a match.

Losses stay on the record. Nobody — including us — quietly removes a match because someone regrets it. The safeguards above are the whole appeals process:

• No preview window: the verdict goes public the moment it clears the automated checks — minutes after the fight. You agree to that before you pay.
• Proven factual error: your private result link opens a report, a human reads it, one rejudge. Disliking the score is not a factual error.
• No silent deletion. Losses stay on the record; the record is the product.